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Picture of our CEO and Founder, Brenda A. Frederick
Picture of our CEO's family

With over three decades of successful leadership in the association and nonprofit sector,

Brenda A. Frederick, Founder and CEO is deeply dedicated to cultivating, inspiring, and 

empowering nonprofit professionals, teams, leaders, boards, and organizations. Her

unwavering commitment to excellence is centered on empowering nonprofits to make a

profound impact on the communities and membership they've been entrusted to serve.

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Her expertise lies in navigating these distinct aspects that set nonprofits apart. Every

nonprofit is unique, not only in its mission but also in its lifecycle. Whether your organization

is in its inception, undergoing a transitional phase, or well-established, Brenda possesses

the expertise to guide your journey towards sustained, long-term success.

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Brenda offers a generous invitation to schedule a 30-minute complimentary discovery call.

This call serves as an opportunity to delve into Profound Leadership, our suite of services,

and acquaint yourself with our organization.  It's a chance to explore how we can support

you, your team, your board, or your entire organization. There's everything to gain and

nothing to lose. 

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Professional Membership and Designations:

ACC, Associate Certified Coach, International Coaching Federation

CEC, Certified Executive Coach, Center for Executive Coaching (ICF accredited)

IOM, Graduate of the Institute of Organization Management, US Chamber of Commerce

CNBC, Certified Nonprofit Board Consultant, BoardSource

Master Facilitator, Center for Executive Coaching

Strategic Planning and Execution Coach, Center for Executive Coaching

 

Memberships and Volunteer Positions:

Founder, McHenry County Nonprofit Professional Network

Member, International Coaching Federation (ICF

Member, American Society for Association Executives (ASAE),

Member, BoardSource

Member and Ambassador, Chain O' Lakes Area Chamber of Commerce

Board of Director, Independence Health and Therapy

©2025 by Profound Leadership, LLC

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