

With over three decades of successful leadership in the association and nonprofit sector,
Brenda A. Frederick, Founder and CEO is deeply dedicated to cultivating, inspiring, and
empowering nonprofit professionals, teams, leaders, boards, and organizations. Her
unwavering commitment to excellence is centered on empowering nonprofits to make a
profound impact on the communities and membership they've been entrusted to serve.
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Her expertise lies in navigating these distinct aspects that set nonprofits apart. Every
nonprofit is unique, not only in its mission but also in its lifecycle. Whether your organization
is in its inception, undergoing a transitional phase, or well-established, Brenda possesses
the expertise to guide your journey towards sustained, long-term success.
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Brenda offers a generous invitation to schedule a 30-minute complimentary discovery call.
This call serves as an opportunity to delve into Profound Leadership, our suite of services,
and acquaint yourself with our organization. It's a chance to explore how we can support
you, your team, your board, or your entire organization. There's everything to gain and
nothing to lose.
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Professional Membership and Designations:
ACC, Associate Certified Coach, International Coaching Federation
CEC, Certified Executive Coach, Center for Executive Coaching (ICF accredited)
IOM, Graduate of the Institute of Organization Management, US Chamber of Commerce
CNBC, Certified Nonprofit Board Consultant, BoardSource
Master Facilitator, Center for Executive Coaching
Strategic Planning and Execution Coach, Center for Executive Coaching
Memberships and Volunteer Positions:
Founder, McHenry County Nonprofit Professional Network
Member, International Coaching Federation (ICF
Member, American Society for Association Executives (ASAE),
Member, BoardSource
Member and Ambassador, Chain O' Lakes Area Chamber of Commerce
Board of Director, Independence Health and Therapy